The Art of Guštanje: How Montenegrins Master the Joy of Everyday Life

In Montenegro, we don’t just live life — we guštamo it.

The word guštanje comes from the Italian gusto — meaning good, just right. But for us, it means something much bigger: the act of enjoying, truly savoring a moment, no matter how ordinary it may seem.

Morning coffee on the balcony? That’s guštanje.
Sharing pašta and wine with friends until midnight? That’s guštanje.
Even folding laundry with the window open and the smell of the sea drifting in — yes, that too.

It’s pure hedonism, but in the simplest, most human way.

At Fragmenti, guštanje isn’t just a word we put on our beach towels or canvas bags — it’s the philosophy that guides us. We design for moments of pleasure: a sunbed by the pool, an Aperol in hand, a salty breeze on your skin. Our pieces aren’t made to be rushed through life, but to remind you to slow down and enjoy it.

Because here, we don’t measure time in hours.
We measure it in gušti.

So the next time you put on your striped towel, pack your borsa za gušt, or grab your “Lagano, nije preša” bag, remember — you’re not just carrying a piece of fabric. You’re carrying a reminder: life is meant to be enjoyed, one small pleasure at a time.